MICA, established in 1991, is a prominent management institution located in Ahmedabad, Gujarat. Originally known as the Institute of Financial Communications, it has evolved into a leader in business and strategic communications. As an autonomous, non-profit institute, MICA aims to cultivate leadership in various fields including advertising, brand management, media management, and digital communication.

Founding Vision

The institute was founded by A.G. Krishnamurthy and a group of industry visionaries in response to the growing demand for skilled professionals in the communication sector. MICA’s focus is on creating a holistic educational environment that integrates theoretical knowledge with practical experience.

Academic Programs

MICA offers a diverse array of academic programs, with its flagship being the Post Graduate Diploma in Management – Communications (PGDM-C), which is accredited by the AICTE and recognized by the Association of Indian Universities (AIU).

Campus Facilities

MICA’s campus features modern classrooms, state-of-the-art media labs, a well-resourced library, and recreational facilities, fostering a dynamic environment for creativity and intellectual growth. The campus serves as a collaborative space for students from varied backgrounds.

Extracurricular Engagement

Beyond academics, MICA emphasizes co-curricular and extracurricular activities, including internships, live projects, cultural events, and sports, which enrich students’ experiences and skills in real-world settings.

Admission Details

Key Highlights

Important Dates

Courses and Fees

Admission Process 2024

The admission process at MICA involves several steps:

1. Application Submission: Candidates must fill out the online application form on MICA’s official website, accompanied by a fee of INR 2,100.

2. Selection Rounds:

   • PGDM: Candidates must take CAT/XAT/GMAT, followed by the MICAT exam, Group Exercise (GE), and Personal Interview (PI).
   • FPM: Candidates undergo an on-call interview followed by a personal interview.
   • CCC: An institute-level online test is conducted, followed by a personal interview.

3. Result Declaration: Post-selection rounds, MICA will announce the results, preparing a merit list based on candidate performance.

4. Merit List & Fee Payment: Shortlisted candidates will be required to pay the course fee within a stipulated time to confirm their admission.

Cutoff Details

Ranking

Scholarships

MICA offers scholarships based on academic performance and family income. Key criteria include:

• Evaluation of family income tax returns and bank statements from the last three years.
• Academic performance and attendance.
• Family income should not exceed INR 10 LPA.

Placement Report 2023

Top Recruiters

MICA continues to be a beacon of excellence in the field of communication management, producing skilled professionals equipped to navigate and lead in the complex landscape of business communication.